Wednesday, 21 October 2009

En Joy

In the advertisement for the 'All-new' BMW Z4 Roadster in today's Times of India, Mumbai, the word 'Joy' spelled with a capital 'J' appears eight times. And though there was a time when BMW ads had a lot of words in them, this ad is not one of them.

I can picture two things:
Clients who are pleased as punch with their own product. (Understandable.)
The Joy on the clients' faces as the writer read out the copy to them.

4 comments:

  1. Isn't the popular phrase - pleased as punch?
    Or am I missing the pun?
    Please enlighten

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  2. It is, 'pleased as punch' and that's a typing error. Thanks for pointing it out mate.

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  3. When they wrote Y E E E H A, it made more sense than Joyx8 for a Z4.
    Unless it is the dealer releasing a quick one under the nose of Peter Kronschnabl, the CEO of BMW India

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  4. But then, M, when was the last time you read a legit press ad that was written as if someone cared?

    ReplyDelete