En Joy
In the advertisement for the 'All-new' BMW Z4 Roadster in today's Times of India, Mumbai, the word 'Joy' spelled with a capital 'J' appears eight times. And though there was a time when BMW ads had a lot of words in them, this ad is not one of them.
I can picture two things:
Clients who are pleased as punch with their own product. (Understandable.)
The Joy on the clients' faces as the writer read out the copy to them.
I can picture two things:
Clients who are pleased as punch with their own product. (Understandable.)
The Joy on the clients' faces as the writer read out the copy to them.
Isn't the popular phrase - pleased as punch?
ReplyDeleteOr am I missing the pun?
Please enlighten
It is, 'pleased as punch' and that's a typing error. Thanks for pointing it out mate.
ReplyDeleteWhen they wrote Y E E E H A, it made more sense than Joyx8 for a Z4.
ReplyDeleteUnless it is the dealer releasing a quick one under the nose of Peter Kronschnabl, the CEO of BMW India
But then, M, when was the last time you read a legit press ad that was written as if someone cared?
ReplyDelete